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Strategic Design. Real Impact.
Solving complex problems through creative vision and user-centered strategy

Brand & Visual Strategy

I build cohesive brand identities and design systems that work across every channel. My focus is on the bridge between high-level strategy and execution, ensuring that whether it’s a global campaign or a digital product, the visual story remains consistent and impactful. I lead the creative process from the initial concept through to the final, polished delivery.

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Experience Design (UX Designer focus)

I design digital products that solve complex problems through a human-centered lens. My process is driven by research, wireframing, and rapid prototyping to ensure every interaction feels intuitive. I use my background in motion to create functional transitions that guide the user, making sure the experience is as seamless as it is visually engaging.

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Creative Direction

Beyond the craft, I focus on the strategy that drives a project forward. I have a track record of leading design teams and collaborating across disciplines to turn ambitious ideas into reality. I’m at my best when I’m mentoring other designers, refining workflows, and ensuring that every piece of work aligns with broader business goals.

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Brands I worked for

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As a passionate and motivated professional, I’m constantly striving to improve my techniques, expand my skillset and find new opportunities to grow. Each of my projects - both solo and collaborative - have provided this growth and allowed me to establish myself within this competitive industry. Please enjoy my portfolio, and feel free to get in touch with any questions.

Get in Touch

Sydney, Australia

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©2026 Justi Botero

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